Expands World Coin Program in China November
its first-ever participation at the annual Beijing International
Stamp & Coin Exposition, Professional Coin Grading Service
(PCGS) produced special insert labels written in Chinese for
encapsulated coins distributed as souvenirs. As part of the
company's expanding international programs, Mandarin dialect
marketing materials describing coin authentication and grading
were produced for the first time by PCGS and distributed at
the big show held October 24 – 27, 2008.
"There was high interest in the PCGS services from Chinese
collectors and retailers attending the show and visiting our
booth," said Muriel Eymery, Director of International
Development for PCGS, a division of Collectors Universe, Inc.
"Grading is embedded in the hobby culture in China,
and collectors there value the PCGS services to help them
build their collections. I was repeatedly told by collectors
and dealers that PCGS-graded coins achieve higher premiums
than other companies’ graded coins in the Chinese secondary
market because of our conservative approach to grading and
The show included an Educational Day program, and China Gold
Coin Inc., co-organizer of the Beijing International Stamp
and Coin Expo, arranged for a presentation by PCGS at a local
school. More than 100 students attended the event and each
received one of the free PCGS-encapsulated 1983 one Fen denomination
coins. Eymery told the students about coin collecting, the
history of coin grading and its recent application to modern
"We are glad that Professional Coin Grading Service
participated in this year’s Beijing International Stamps
and Coins Exposition for the first time. Having PCGS, the
leading independent third-party grading authority, take part
among our foreign exhibitors added to the show and interest
from our visitors," said Jing Jun, Vice President of
China Gold Coin, Inc.
"We truly appreciated PCGS contribution to the Educational
Day and the presentation they did to students on coin grading
history and their worldwide experience on both vintage and
modern coins. This was very informative and helped further
educate young Chinese collectors on worldwide numismatic trends.
This was also the first time ever one of our foreign exhibitors
exchanged discussions with young students on current numismatic
topics as grading," he explained.
a written message in both English and Chinese distributed
at the show, Collectors Universe Chief Executive Officer,
Michael Haynes, stated:
"PCGS has acquired a broad, unique experience in grading
Chinese vintage coins and recent commemorative coins and Pandas.
From the inception of our business, China has been an important
priority and we are glad today to continue that emphasis to
authentication and grading of Chinese coins and contributing
to strengthen what is already a vibrant Chinese coin market.
That is why PCGS-graded coins achieve higher premiums! Encapsulating
your coins in our tamper-evident, sonically-sealed holder
means safe, long-term storage and reinforcement of grade and
Chinese coins are an increasingly popular category in the
PCGS Set RegistrySM program. In addition to China and every
major U.S. coin series, there are categories for Australian,
British, Canadian, Mexican, Costa Rican, Cuban, Euro, German,
Indian, Japanese, Panamanian, Philippine, Puerto Rican, Russian,
South African and Swiss coins.